
`EI Course Introduction, Instructions & Resources - (highly recommended)
Welcome to your first Essential Investing Course Module!
Please review the content on this page before proceeding to the other sections.
This opening course module contains resources and information for both the EI Structured Course and the EI FlexiLearn Course. To begin this module, please review this page as it contains essential information to navigate and complete the EI Course. The remaining content in this module is not mandatory, but review of the "highly recommended" areas listed below is advised.
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Quick Start Guide — 7 Things You Need to Know to Complete The FlexiLearn Course
- When starting or continuing a class in the EI Course, you must access the class from within the EI Course in the "Package" section. Do not access classes from the "On-Demand Products" section.

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- When you have completed this module or any class in the EI Course, select "Back to Package" at the top of the screen to return to the primary page of the course. On some devices, the "Back to Package" may be hidden. If this occurs, please return to the AAII Learning Center, select the EI Course again and then choose your next class.

- Some documents in the EI Course will open in separate windows, and some will be downloaded as a PDF to your download folder. Downloaded documents must be retrieved from your devices download folder. This location will vary according to the type of device and/or browser that you are using.

- This module should be completed like reading a book. Start with the upper-left tab and go from the top component to the bottom component in that tab. After completing that tab, proceed to the next tab to its immediate right.

- Components within each tab should be completed sequentially from the top to the bottom.
- All the areas in the EI FlexiLearn Course, including the presentation videos, will retain your progress. You do not have to finish an area or class in one session.
- Videos are provided in an interactive (SCORM) format and because they are interactive, you may have to bypass a pop-up blocker message to start them.

Recommended Components in This Opening Module:
- The "How to Navigate and Complete a VES Class" and the "How to Navigate and Complete the EI Course" videos are highly recommended.
- If you are having trouble starting or controlling a video, please review the "Understanding the Course Video Controller" information.
- The VES Agreement & Disclaimer is the primary resource for the entire EI Course.
Segment Section Overview:
- EI Course Welcome Video: This 7-minute video discusses the primary components, benefits and goals of the EI Course.
- EI Course Overview, Highlights & Content: This area contains various documents listing the course's features, curriculum, credits and benefits.
- VES Class Navigation & Information: This area covers various class features, their overall structure and how to navigate them.
- EI Course Navigation & Information: This area covers various EI Course features, their overall structure and how to effectively navigate the Course to completion.
- Active Investing Tools Information and Resources: This area provides information for those interested in AAII's Active Investing WorkStation and its associated investment tools.
- Additional Documentation: This area contains additional EI Course resources.
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To continue with the EI Course, proceed to the next tab "Course Instructions & Resources."
Review the "Recommended Content" content area at the top.
The remaining areas include additional resources that you may want to review. >>
For technical issues, questions or concerns with this course please, contact the course administrator at ves@aaii.com
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Ben Johnson
Director of Global Exchange-traded Fund Research
Morningstar
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Ben Johnson, CFA, is director of global exchange-traded fund research for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. Before assuming his current role in 2012, he was director of ETF research for Europe and Asia. He also previously served as a senior equity analyst, covering the agriculture and chemicals industries. Before joining Morningstar in 2006, he worked as a financial advisor for Morgan Stanley. Johnson holds a bachelor’s degree in economics from the University of Wisconsin. He also holds the Chartered Financial Analyst® designation. In 2015, Fund Directions and Fund Action named Johnson among the 2015 Rising Stars of Mutual Funds.
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Bruce Johnstone
Senior Managing Director and Marketing Investment Strategist
Fidelity Investments
Between degrees from Harvard College and Harvard Business School, Bruce Johnstone served two years in the U.S. Navy as an officer on a Destroyer. He joined Fidelity Investments in 1966. From 1972–1990, he managed the Fidelity Equity-Income Fund. During that period, the fund achieved a return of over 1,100%, nearly twice that of the S&P 500 index. This return ranked him as the #1 equity-income fund manager in the nation for that 19-year period. In 1987, he was named America’s Best Income Investor by Money Magazine. Eric Kobren, former publisher of Fidelity Insight, has said Johnstone ranks “a close second” to Peter Lynch as Fidelity’s best all-time fund manager.

Charles Rotblut
AAII vice president and editor of the AAII Journal
American Association of Individual Investors
Charles Rotblut, CFA, is a vice president and financial analyst at AAII. He is the editor of the AAII Journal, created VMQ Stocks, co-created AAII Dividend Investing, helps to manage the Stock Superstars Report portfolio and authors the weekly AAII Investor Update email. Rotblut regularly speaks to the media, including CNBC and Kiplinger’s. He is also a Wall Street Journal expert panelist. His book, "Better Good than Lucky: How Savvy Investors Create Fortune with the Risk-Reward Ratio," was published in November 2010.
Rotblut holds the Chartered Financial Analyst designation and has analyzed both publicly traded and privately held companies. His experience includes working for Zacks Investment Research, an investment research firm; INVESTools, an investment education company; Curian Capital, a money management firm; and McClure, Schumacher & Associates, a business valuation firm. Rotblut holds a bachelor's of science in journalism from the University of Kansas.

Christine Benz
Director of Personal Finance & Retirement Planning Morningstar, Inc.
Morningstar
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Christine Benz is director of personal finance and retirement planning for Morningstar and senior columnist for Morningstar.com. In that role, she focuses on retirement and portfolio planning for individual investors. She also co-hosts a podcast for Morningstar, The Long View, which features in-depth interviews with thought leaders in investing and personal finance. She is a frequent public speaker and is widely quoted in the media, including The New York Times, The Wall Street Journal, Barron’s, CNBC, and PBS. In 2020, Barron’s named her to its inaugural list of the 100 most influential women in finance; she appeared on the 2021 list as well. In 2021, Barron’s named her as one of the 10 most influential women in wealth management.
Benz is author of 30-Minute Money Solutions: A Step-by-Step Guide to Managing Your Finances (Wiley, 2010). She is also co-author of Morningstar® Guide to Mutual Funds: 5-Star Strategies for Success, a national bestseller published in 2003, and author of the book’s second edition, which was published in 2005. Before assuming her current role in 2008, she served as Morningstar's director of mutual fund analysis and was editor of Morningstar Mutual Funds and Morningstar FundInvestor.
Benz holds a bachelor’s degree in political science and Russian/East European studies from the University of Illinois at Urbana-Champaign. She is a board member of the John C. Bogle Center for Financial Literacy. Benz is also a member of The Alpha Group, a group of thought leaders from the wealth management industry from across the country. In her free time, she works with underprivileged women to improve their understanding of personal finance concepts.
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Derek J. Hageman
AAII Financial Analyst, Editor of the AAII Dividend Investing (DI) service
American Association of Individual Investors
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Derek J. Hageman was a financial analyst at AAII. He was editor of the AAII Dividend Investing (DI) advisory service and served on the Stock Superstars Report (SSR) advisory committee. Hageman earned a bachelor’s degree in finance and French from the University of St. Thomas in St. Paul, Minnesota, and an MBA from the University of Denver. He was a Level III Chartered Financial Analyst (CFA) Candidate and analyzed both publicly traded and privately held companies. Hageman’s experience included working as an equity analyst at a long/short value investment firm, a real estate investment manager for a family office and a senior associate at a private equity firm. He started his career as a Peace Corps volunteer in Senegal, West Africa.
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National Association of Active Investment Managers (NAAIM)
David Moenning (Past President)
National Association of Active Investment Managers
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The National Association of Active Investment Managers (NAAIM) was formed in 1989 as a non-profit association of registered investment advisers who provide active management services to investors. The goal of the NAAIM members is to produce favorable risk-adjusted returns for their clients as an alternative to more passive allocation strategies. Today NAAIM includes more than 110 advisory firm members managing an estimated $30 billion. These firms range from small regional advisers to large national firms with over $1 billion in assets under management. Other members of NAAIM include private equity fund managers, mutual fund companies, custodians and a variety of other firms that provide professional services to financial advisers.
David Moenning has had a long investment career starting in 1980 that included independent money management, a partner in a private money management firm and founded his own firm, Heritage Capital Management. Moenning is a Past President and Chairman of the National Association of Active Investment Managers (NAAIM).
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To Learn More About the NAAIM:
Email: info@naaim.org
Phone: (888) 261-0787
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Ken Fisher
Founder, Executive Chairman and Co-Chief Investment Officer
Fisher Investments
Ken Fisher is the founder, executive chairman and co-chief investment officer of Fisher Investments, a $67 billion-plus asset management firm spanning six continents institutionally for high-net-worth individuals. He has written 11 books, including four New York Times bestsellers, and has penned the Forbes Portfolio Strategy column for 31 years, making him the second-longest-running columnist in Forbes’ 98-year history. He also writes regular columns for Germany’s Focus Money and Britain’s Financial Times.
A prize-winning researcher, Fisher’s early 1970s theoretical work is the first writing and research on today’s widely used price-to-sales (P/S) ratio. In 2010, ThinkAdvisor named Fisher one of the industry’s 30 most influential people over the prior 30 years. He won the 2009 Tiburon CEO Summit’s inaugural award for “Challenging Conventional Wisdom.” He is ranked 211 on the 2015 Forbes “400 List of Richest Americans.”
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Paul Merriman
Founder of the Merriman Financial Education Foundation
Merriman Financial Education Foundation
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Paul Merriman is a financial educator, author and podcaster. Paul is a nationally recognized authority on mutual funds, index investing, asset allocation and both buy-and-hold and active management strategies. He retired in 2012 from the wealth management firm he started in 1983 to found The Merriman Financial Education Foundation, a registered 501(c)(3) dedicated to providing free financial education to investors of all ages, especially do-it-yourselfers, helping them make informed decisions and successfully implement their retirement savings strategy.

Raymond A. Rondeau (Moderator)
AAII Investment Strategist and Senior Technical Analyst
American Association of Individual Investors
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Raymond A. Rondeau is an investment strategist and senior technical analyst at AAII, and product manager of AAII’s Active Investing. He is the host and creator of AAII’s Essential Investing Course and the author of the AAII Computerized Investing “Classic Technical Indicators” series.
Since 1998, Rondeau has given more than 180 educational and instructional lectures at various academic, retail and professional investor events across the country on various trading and investment strategies. Rondeau’s writing has been published at Systems & Forecast, Yahoo Finance, Forbes newsletters, Kiplinger magazine, Nasdaq.com and ETF.com, where he wrote a weekly investment column called Rondeau’s Roundup. Additionally, he covered many of these topics on his internet radio investment show, Market Mavens, on the UR Business Network.
Rondeau is a TradeStation EasyLanguage and MetaStock developer and programmer of numerous indicators, including Rondeau’s Reversion, PROVE, Kinetic Conviction and Optimized Balance Conviction (OBC). Rondeau is a member of the NAAIM and CMT Association.
Help & Resources
AAII VES Information and Resources
For detailed information and a comprehensive listing of resources including, access, technical issues, navigation, curriculums, class structure, testing, credit accruals, certification, and agreements, please go to: www.aaii.com/learn
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VES Class or EI Course Questions
For specific VES Class or EI Course related questions, please contact the VES coordinator at: ves@aaii.com
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VES Class or EI Course Listings and Access
For purchases or a complete listing of VES Classes, VES Packages, the EI Course and all their respective features and components, please go to: www.aaii.com/ves
VES Class or EI Course Services
For general information on access, purchases, or refunds for a VES Class or the EI Course, please contact AAII's Member Services Department at: members@aaii.com
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VES Agreement & Disclaimer
For complete details, terms, rights, and limitations with any VES Class, VES Package or AAII's EI Course, please access the "VES Agreement and Disclaimer" document at: www.aaii.com/learn
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AAII Membership
For AAII membership or other AAII-related inquiries, please contact AAII’s Member Services department at: members@aaii.com.
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AAII’s Active Investing (AI) Tool Questions
For AI Tool analysis or application-related questions that are part of or referenced in this VES Class, please contact the AI Tools coordinator at: aitools@aaii.com
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Active Investing (AI) Tool Listings and Access
For purchases or a complete listing of all the AI Tools and their respective features, including platform availability, please go to: www.aaii.com/aitools
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Active Investing (AI) Tool Platform Support
Platform-related questions or inquiries, including installation, tool management or technical support questions, should be directed to the third-party provider from which your AI Tools are being run.
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AI WorkStation No Account Support
Participants who have installed the AI WorkStation platform and who have not opened a TradeStation account should contact AAII for basic assistance at: aitools@aaii.com
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AI WorkStation With Account Support
Participants who have installed the AI WorkStation platform and who have opened a TradeStation account should contact TradeStation for full-service support at: clientservices@tradestation.com
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VES offerings and AI Tools are created and produced by the American Association of Individual Investors
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